Why Strategy Is a Building Block of Your Business’s DNA

Mariann Roberts
5 min readApr 21, 2021
Photo by Mitya Ivanov on Unsplash

Strategy is a word with life and an ecosystem of its own.

We all want to be strategic and involved in strategy.

It’s cool.

Yet, we don’t even have a unified way of defining it.

Not cool.

You ask a hundred people the question,

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Mariann Roberts

Conversion copywriter and growth consultant for awesome brands. Optimizing pages, opens + crushing conversions — mariannroberts.com