What is Conversion Copywriting?

And how exactly does it get people to say an enthusiastic yes to your offer?

No magic here. Just hard work. (Photo by Mikael Blomkvist from Pexels)

If you’ve ever wondered how conversion copy differs from run-off-the-mill content writing or blogging, this brief guide is for you.

In the next five minutes, you’ll learn:

• The definition of conversion copywriting and its origins