When your customers visit your website, they immediately want to know–amongst other things–what your product will do for them before they continue reading and commit any more scroll time and attention to you. What they want to know is how many of these four things your product can do for…

This is part three of a four-part series about what your prospects most want to know right away as they read your copy. And whether you tell them might decide if they keep on reading (or not). The answer is, of course, “What will your product do for me?” but…

And how exactly does it get people to say an enthusiastic yes to your offer? If you’ve ever wondered how conversion copy differs from run-off-the-mill content writing or blogging, this brief guide is for you. In the next five minutes, you’ll learn: The definition of conversion copywriting and its origins How it’s different from other types of copy When you need conversion copy and when…

When your prospect starts reading your copy, what is it they want to know more than anything else? Is your price cheaper than the competitors’? How to place an order? How quick is delivery? Do you offer a guarantee? Sure. All that. But most importantly, they simply want to know, …

Let’s go back in time when your team was standing at just a few. Everyone acted like Swiss Army knives — doing everything… Nobody thought to work as a surgical knife, doing just one thing… You were deep in sales and content, trying to close deals and write newsletters. Your…

Opinions. Everyone has them — they can be useful, or hurtful. You scroll through your Twitter feed over the weekend and notice a couple of well-known investors get extremely heated about Bitcoin or some other investment. Bitcoin is obviously a polarizing topic as it is. But it’s fascinating to see…

If only there was an app to help make big decisions in business or life. Closest I found was a tarot card app, but if you’re not into that, you probably want something more scientific. Not as fun as tarot, but the regret minimization framework is such. It worked for…

Aah… to live intentionally. That’s a tall order and the darling of self-help gurus, articles and books. But how does that really happen? Nobody talks about that, presumably lengthy, part. After decades of soul searching, do they just wake up one day on a particularly sunny November morning and decide…

What’s the most important skill for a startup founder that doesn’t get the love it deserves? Financial modeling? Spreadsheets? Portfolio construction? Running the business? If you ask any grad students studying business on most programs, you’ll get an enthusiastic nod in agreement. …